Lately, it feels like the whole world is talking about Clubhouse. From real estate agents to life coaches, business owners, and more. Everyone, it seems, is looking for an invite to the exclusive, audio-only app.
Currently, there’s plenty of intrigue surrounding the platform. Some marketing professionals are even claiming it has the potential to blow up as big as Instagram. But, no matter what kind of growth Clubhouse sees moving forward, the truth is, existing social media platforms aren’t going anywhere anytime soon. Luckily, you can actually use Clubhouse to grow your Instagram and Twitter following and we’re going to show you how.
If you’re one of the lucky ones who’s already received an invite, then you probably have a basic understanding of how the Clubhouse app works. Perhaps you’ve carved out a decent following on the new platform. But how do you migrate those followers to other platforms? Well, it’s easier than you think.
Get On Clubhouse As Early As Possible
The number of users on Clubhouse is climbing daily. However, the app is still in its early stages. At this point, it’s still operating on an invite-only basis. This means there’s not a ton of competition yet. So if you want a chance to be a big fish in a small pond, getting on Clubhouse ASAP is key.
That said, you don’t necessarily need a large following on Clubhouse to grow your other platforms. So all is not lost if you can’t join early. Regardless, it’s still worthwhile to download the app ASAP. That way you can reserve a username so you’re ready to go whenever you’re invited in.
Make following you on other platforms as easy as possible
On the internet, it’s safe to assume if something isn’t as easy as clicking a button, most of us won’t do it. So with that in mind, you want to make finding your other accounts on your Clubhouse profile as simple as possible. At the time of writing, Clubhouse allows users to directly link their preexisting Instagram and Twitter accounts. You will want to link these accounts right away. That way, anyone viewing your profile knows where and how to find you elsewhere.
What about my other social media?
If your platform of choice happens to be TikTok or Facebook instead, don’t worry. Any other accounts you want to build up with Clubhouse users can be added to your bio. These accounts won’t show as clickable links, but including them high up in your written bio will ensure they get seen by anyone viewing your Clubhouse profile. If you keep your branding consistent, your username on most social media should be the same, making it even easier to find you.
Having your social handle or username be the same across all social media platforms is beneficial. Now, getting an exact match isn’t always possible. But, you should always aim for as much consistency as possible when creating a social handle. This consistency shows professionalism, makes your handle memorable, and most importantly, makes you easier to find online.
Use Clubhouse to grow your Instagram and Twitter by taking advantage of missing features
When we say Clubhouse is audio-only, we mean it. Currently, there is no feature that allows users to type direct messages to one another. The lack of a DM feature can actually be used to your advantage, though. When you make an impression on someone in a Clubhouse room, they may want to connect again in the future. So naturally, you can direct them to follow you on a different platform where they can shoot you a private message.
Use Clubhouse to grow your Instagram and Twitter by being your most authentic self
Clubhouse is designed to give users a unique way to show potential followers what sort of value you can provide for them. Unlike other social media platforms that involve filters and tedious editing before posting, Clubhouse creates an environment where you have no choice but to be your authentic, unedited self.
Think of Clubhouse as a pre-screening. Potential clients and followers get a chance to really hear your personality shine through. This will give them a good idea of the person they’re following vs Instagram or Twitter where the feed is more edited and manicured. Clubhouse keeps it real and you should too.