75 percent of a real estate agent’s business comes from referrals. So, you are depending on your past clients to get you the majority of your business. With the real estate market already saturated with agents, it’s even more competitive to get those juicy referrals.
If you are looking for a way to get more referrals right now in a competitive market, read on.
Tips for Real Estate Agents to Get More Referrals Now
- Pay It Forward
The best way to get a referral is to give one. Tour your community and pay attention to the small businesses you see. Think of creative ways to feature them on your various social media platforms and your website. Make sure your community knows who your favorite businesses are and what they offer.
When you do good things for others, it will come back to you.
Small businesses will be grateful for the free advertising. You will be top of mind the next time they hear of someone in the market for a house.
- Create Helpful Content
Once you have worked with a customer, keep them happy by sending them helpful content, like a newsletter. You will keep your business and service top of mind.
Content marketing is the most effective way to build your brand.
Content could include events and homeowner tips or feature local businesses. By taking the time to keep past clients in mind you will continue to build trust with your network. And this will help increase the chance that you will get a referral in the future.
If You Want to Know More There Are Platforms That Can Help
If you know you need a different way to get more real estate referrals, there are platforms that can help. Parkbench is a referral-generating platform that can teach you how to get referrals now.
Their exclusive system only works with one agent per area. The community-minded platform trains agents on how to embrace their communities and get referrals while doing so.