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2 Real Estate Marketing Strategies That Don’t Work Anymore

real estate marketing strategies

There are many ways that a real estate agent can succeed. And what worked last month might not work this month. With drastic improvements in technology, new things to try, and to invest in, are appearing all the time. Take a look at 2 real estate marketing strategies you should never invest in and 1 thing you should. 

Leave These Real Estate Marketing Strategies Behind

  1. Do Not Invest in Business Cards

It is a rite of passage – a beautifully designed business card. While it may seem like a good foot in the door, business cards should be left in the past:

  1. Do Not Invest in Buying Online Real Estate Leads

Buying online leads is a costly way of business that is difficult to keep up with. While it may seem like a good way to find potential clients, buying leads should be left alone. Here’s why:

If you aren’t making at least 2 times your ROI, lead gen should be cut…and ideally you want to invest in something that gives you 5 times your ROI.

One Real Estate Marketing Strategy You Should Invest In

We all want to know what the big secret is. It is really quite easy – start reaching out to the business owners and local leaders in your community. And while you are bringing value and visitors to their businesses, they will send referrals and potential clients to you. It just works; but if you’re not sure where to start, read on.

Reach out to a referral-based platform to see how you can transform your real estate business.

Do Invest in Your Community

Using a referral/relationship-based platform will bring you so much more than leads (although that is a wicked perk). Here is what investing in your community looks like:

Why Should You Invest in Your Community?

It may seem like this just adds to your daily to-do list. But when you get in the habit of centering all you do around your community, you will see the following amazing benefits: 

  1. It shows that you are a good person who truly cares – karma points!
  2. You will create a built-in referral system that will never dry up as long as you nurture it.
  3. A healthy, thriving community makes a place where people want to live creating additional home value, and neighborhood demand.

Are you wondering if there are any other real estate marketing strategies or investments that you can stop making? Check out the Crack the Code system to learn more.



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