Note: This article has been updated for 2021 and republished from an earlier post, 12 Essential Real Estate Apps.
Real estate apps and software are making it a whole lot easier to manage your workflow and build your business. With thousands of products on the market, however, it’s not easy sorting through your options.
Whether you want to generate leads, manage contacts, execute a marketing campaign to homebuyers, or calculate a mortgage – there’s an app for that! The great thing about apps is the instant accessibility and mobility you gain, making it possible for you to do more with your time.
So, which apps do you absolutely need, and which ones are right for you?
Our list of essential apps and software for real estate is a great place to start your technology acquisition. While many of the apps are available for free, some are available exclusively to subscribers as part of a suite of online tools.
15 Real Estate Apps And Software Solutions
1.) LeadPages: Landing Page Creator
Whether you’re a marketing maverick or a novice, landing pages that convert are crucial to your online marketing. Your Facebook ads, lead magnets, and blog posts will generate higher conversion with an optimized, attractive landing page, and LeadPages is one of the fastest ways to build one.
Beautiful design templates, drag and drop functionality, as well as web analytics, make LeadPages easy to learn and use. Subscriptions range in price from $25 (USD) – $199 (USD)/month. A free trial is offered for the first month.
2.) Mortgage Calculator Plus: Mortgage Calculator Real Estate App
As a real estate broker or agent, it’s extremely helpful when you can advise prospective clients on the size and duration of their mortgage payments. Mortgage Calculator Plus is a free and easy-to-use app for real estate professionals exclusively.
Designed for Android or iOS, the app quickly calculates compound or semi-annual mortgage rates, as well as all additional costs (taxes, admin fees, etc). You can easily view an amortization schedule, calculate the prime rate, the amount of principal paid, with visual graphic displays that are easy to read.
3.) Realquest: Property Data & Search App
Get property information and homeowner data at your fingertips with CoreLogic’s Realquest. Instantly view ownership records, transaction history, and county data on your smartphone or laptop.
4.) RPR Mobile: Property Research App
Researching property data is an important part of your job as a broker or agent. It’s also time-consuming when you need to compare and analyze multiple sources of data. Getting your clients the best deal can be done easily with RPR Mobile. The app is exclusively for real estate professionals and gives you instant access to property data from your phone. Key metrics such as sales activity, tax, local mortgage rates, and other local market statistics can be viewed with graphs and charts you can easily share with clients.
5.) RealScout: Real Estate Lead Nurturing App
Use RealScout to get the MLS details you need to close more deals instantly as you search their enormous database of prospective buyers and sellers, right from your smartphone. The RealScout app empowers you to capitalize on the most current listing and buyer data, alerting you to prospects and their unique needs.
As a user, you receive alerts based on a user’s browsing activity to help you connect with prospects and nurture leads into potential sales. Automated email offers are triggered and dispatched to visitors based on their site behavior (i.e. which properties they viewed, location, square footage).
6.) Contactually: Real Estate CRM
Managing the contacts in your growing database can quickly get out of hand. A CRM tool is ideal for helping you sort and organize your email list. Contactually enables you to segment your database any way you like (new prospects, home buyers, condo buyers, sellers, etc) so you can communicate efficiently with the right people.
Email templates are included that you can quickly personalize, while automated reminders allow you to keep in touch with the most remote members of your network. Best of all, Contactually integrates with your email business account as well as mail management software. And of course, the Contactually app gives you instant mobile access to all of its features.
7.) Calendly: Scheduling App
Forget annoying back and forth emails and texts to schedule and confirm your meetings! Using Calendly, your prospects, team members, and partners can schedule appointments with you quickly.
Set your own availability, and Calendly provides users with a view of your calendar so they can select the optimal time that suits them. Both you and your client receive an automated notification, as well as a reminder. They offer a freemium service, as well as monthly subscriptions ranging between $8 – $12 (USD).
8.) MailChimp: Email Marketing App For Email Marketing
Real estate professionals seeking to improve their email marketing will find MailChimp is a great place to start. MailChimp is a popular real estate app for newbies, as well as experienced real estate pros to nurture their leads.
MailChimp’s powerful marketing automation tools are designed for entrepreneurs and enterprises alike. You can target segments of your database with the right message at the right time by creating drip campaigns.
Advanced web analytics are also provided to give you behavioral insights that can improve your email marketing campaigns. Their mobile apps make it easy to check the status of your campaigns and respond to alerts directly from your smartphone or iPhone.
MailChimp also integrates seamlessly with a host of other popular apps such as Facebook, Shopify, Twitter, Google, and SurveyMonkey.
9.) HootSuite: Social Media Management App
As a real estate broker or agent, you may be operating on Twitter, Facebook, LinkedIn and several other social media platforms. Updating the content on each of your online properties can be time-consuming, but HootSuite draws all your profiles in one convenient location.
From HootSuite, you can distribute content from your website or blog to all your desired channels, customizing each post for the appropriate platform. Posts can also be scheduled across different time zones and channels so your updates will have the widest reach possible. Users can download the app and distribute content directly from their mobile phones or tablets.
10.) Neighborhood Scout: Neighbourhood Data App
Neighborhood demographics can be influential with prospective homebuyers seeking their dream community.
Neighborhood Scout draws on public data sources to provides users with key demographics and statistics about a neighborhood (North America): crime rate, average rent, average age, income, school ratings, popular hot spots, local weather, amenities, transportation, and more.
Brokers and agents can also gain insights into key real estate data by neighborhood (home value, rental value, housing availability).
11.) DotLoop: Transaction Management App
Perhaps the most crucial aspect of your job as a broker or agent is all the administrative and proprietary paperwork you’re required to navigate and complete for your clients.
DotLoop is a transaction management real estate app that makes it easy for you to process all of your critical documents from your smartphone. Individual agents, brokers, and teams can use DotLoop to get documents signed, approved and processed digitally from a single platform, making collaboration with clients painless and efficient.
12.) Realty MX: Rental Listings App
Rental agents seeking to manage their listings more efficiently will find Realty MX a great online tool. Easily integrated with your own proprietary database, you can stay on top of your rental listings or advise clients of vacancies almost as soon as they’re listed online.
IDX websites can also be integrated with your existing database, so you can import and export potential leads along with property details. Homebuyers and sellers who visit your site will have the latest information available, while rental brokers and agents can receive listing alerts directly to their phone, as well as manage multiple listings – all from your smartphone!
13.) WhatsApp: Instant Messaging App
Real estate teams, in particular, will find Whatsapp extremely useful for communicating with large groups instantly. Use Whatsapp to create a group, send and receive messages. Suitable for both android and iPhone.
14.) Skype: OnlineTelecommunications
Let’s face it: the cost of transportation can be a real drain on your budget. Gas, maintenance, and insurance take a toll on your expenses, not to mention time. Meeting with people in person can be valuable for building rapport, but it’s one-on-one face time people value most.
How many of your appointments could be done remotely? Next time you need to meet someone in your sphere of influence, consider a Skype call. It’s free to download and to use!
15.) Zapier: Software integration tool
Sometimes, integrating applications with your existing CMS or CRM can be a real challenge. When adding an application to your blog or website, use Zapier to streamline the integration.
Basically, if there’s a task in your daily or weekly routine you’d like to do more efficiently, there’s a good chance that there’s an app available!
Of course, this list is by no means exhaustive. Real estate apps are constantly being upgraded, and new solutions are constantly hitting the market, so feel free to explore other options as well.