In recent times, real estate professionals find themselves more dependent on technology than ever before. Whether it’s planning or optimizing your marketing strategies, technology stands as a necessary tool for progress. That’s why at Parkbench, we have made it our mission to provide realtors with a state-of-the-art prospecting and marketing system. However, some independent realtors think what we offer is similar to other technologies such as Keller William’s Cloud, Kelle, and KW Command. In this blog post, you will get to know the characteristics that make Parkbench.com unique from Keller Williams Tech Stack.

  • In recent times, real estate professionals find themselves more dependent on technology than ever before. Whether it’s planning or optimizing your marketing strategies, technology stands as a necessary tool for progress. Keller Williams has invested a lot of time and money in developing their tech stack (Cloud, Kelle, Command) in the last couple of years, however, just because they have spent a lot of money, doesn’t mean it’s the best.
  • Parkbench is another real estate tech company that provides a state-of-the-art prospecting and marketing system many agents compare with KW’s Tech Stack. In this blog post, you will get to know the characteristics that make Parkbench.com unique from Keller Williams Tech Stack.

Keller Williams and Parkbench, what’s the difference? 

We get a lot of questions from realtors and realty agencies asking to know the difference between Parkbench.com and Keller Williams. Some agents even go as far as saying that our tools work the same way as theirs. One thing is for sure, our proprietary systems and tools are unrivaled in the real estate industry. We and Keller Williams may share similarities on the surface, but a closer look will show how much different we are from each other.

  • We get a lot of questions from realtors asking to know the difference between Parkbench.com and Keller Williams. Big picture, Keller Williams does have more technology to offer agents, however, Parkbench has a proprietary AI technology that focuses on the main area of focus right now in real estate – local market knowledge.

Let’s begin to explain the huge distinctiveness between the two systems by analyzing what Keller Williams has to offer, shall we?

Team Keller Williams 

Keller Williams is one of the traditional real estate companies in America. It was founded in the early 1980’s by Gary Keller and has since become a household name. In recent years, the company has ventured into the tech industry. Consequently, they now run three proprietary technologies:

  • Keller Cloud
  • Kelle
  • KW Command

Keller Cloud 

Keller Cloud is the first tech tool produced by Keller Williams, exclusively for their agents. It istouted as the most industry-specific cloud service for real estate. It functions as the database platform built to run the “virtual market center.”

Kelle

Kelle is the AI virtual personal assistant created to function as the side-kick for real estate agents. It was launched in 2018 and is exclusive to KW agents. Kelle’s sole purpose is to help realtors spend less time on administrative work, with the aid of technology. In return, it creates more time for KW agents to grow referral networks and build their businesses.

As an AI-powered personal assistant, Kelle has been compared to popular digital assistants such as Apple’s Siri and Amazon’s Alexa. The more KW agents make use of Kelle to solved their real estate related needs, the more it learns and grows its understanding of the industry. Another benefit it offers is the privacy of data and a follow-up system for leads.

KW Command 

KW Command is the latest agent-centric proprietary platform that functions as the CRM for KW agents. It helps KW agents follow up on leads, manage their database, optimize their ad strategy, and a number of other things. Its functionality is dependent upon the artificial intelligence and cloud services of Kelle and Keller Cloud.

Keller Williams – Summary 

In summary, what you get by using Keller Cloud, Kelle, and KW Command is technology dedicated to organize the workload of the real estate agent. With that done, agents will be freer to prospect for clients, close deals, and spend time with family.

However, KW agents will have to deal with the non-exclusivity posed by the technologies since all KW agents have access to the same data. This means two or three real estate agents will likely compete for a certain neighborhood or farm area.

Parkbench.com

Parkbench is a full-service, relationship and referral-based real estate marketing company, with a massive focus on community development. We are deeply passionate about working with community-minded realtors and agencies, while helping them enhance their brand.

  • Parkbench is a full-service, relationship and referral-based real estate marketing company, with a massive focus on community development. They are deeply passionate about working with community-minded realtors and brokerages, while helping them enhance their brand.

Benefits of being a realtor with Parkbench.com:

  • Community-based Website
  • Cross-Promotion with Local Businesses & Professionals
  • Exclusivity
  • Live Daily Training, Coaching, Sales Scripts, Follow Up Templates
  • Proven System with a 100% Money-Back Guarantee

Community-based Platform 

The Parkbench neighborhood platform functions as a local newspaper for residents, a free promoting platform for businesses, and a prospecting system for the realtors. As a local newspaper, residents get updated on where to go and what to do in their neighborhood. As a promoting platform, local businesses post their deals, coupons, specials, and events for free advertisement.By sponsoring their neighborhood or geographic area, realtors’ benefit from the free database on their Parkbench website. The contents of the website are generated by our team of experts with no real effort on the part of our agents. All they have to do is conduct interviews and post on their websites. Find out more about how these interviews are done and why.

Cross-Promotion with Local Businesses & Professionals 

Part of getting your brand exposed to new people and potential clients is by cross-promoting with local businesses and influencers. Businesses love getting exposure. So, when you offer to interview and feature them on the platform, they’ll be more than happy to do it and share it on social media. The beauty of this strategy is that their network on social media will see your brand – Parkbench really excels at getting agents more word of mouth exposure for their personal brand.

Exclusivity

Not only is Parkbench.com community-based, but it also offers exclusivity to one realtor or agency per neighborhood. In other words, there will be no need to worry about competition within your geographical farm area. This means you will be able to increase your brand influence and be the go-to real estate expert on everyone’s mind.

This is easy because none of your competitors would be able to compete with you when you’re using our system. But here’s the catch; your neighborhood might already be taken by a rival agent. Click on this link to find out if your neighborhood is still available so you can claim it.

Live Daily Training, Coaching, Sales Scripts, Follow Up Templates

When you sign up with Parkbench, you will receive exceptional coaching through our Local Leader Prospecting System on how to best use our platform to become the digital mayor in your neighborhood. Well tested scripts and will be given to you so you wouldn’t have to worry about what to say when prospecting for customers. Also, you’ll be equipped with our templates to help you effectively manage your clients and increase your close-ratio.

Proven System with a 100% Money-Back Guarantee

Parkbench has worked with more than 4000 real estate agents, brokers, and teams. They have cracked the code on client acquisition, and local branding, and their so confident they can help agents build their brand and make more money, that if you don’t make money using their system, they have a 100% money back guarantee!

Parkbench.com summary 

With Parkbench, everything is a win-win. When you become a local leader by sponsoring a website, you get the opportunity to impact your neighborhood positively. As a result, your brand influence increases and so does your profit. In general, Parkbench is focused on promoting community spirit, helping local businesses, and aiding realtors succeed in their businesses.

Final Words

Parkbench.com offers an opportunity for you to grow your business and impact your community positively at the same time. They believe in giving first, that’s why they only work with real estate agents that are passionate about relationships and community leadership. If you’re interested in claiming your neighborhood and being the digital mayor of your community, Contact Parkbench now to speak with a representative.

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