Do you ever feel a little overwhelmed with all of the new online marketing strategies that are popping up?
We completely understand. Between Facebook, Twitter, Instagram, Linkedin and online groups, it’s difficult to stay up to date. The good news is, once you have your foundational strategy in place, adopting a new tool is quite easy.
If you are a regular reader of the Become a Local Leader blog, you have already mastered the basics of social media and online marketing. The problem is, the traditional platforms are changing every day. With the addition of Facebook and Instagram Live, it’s clear that the future of content will be centered around live video content.
That being said, if you are looking for ways to connect with new prospects, live streaming could be an extremely valuable asset to your business.
What is live streaming?
Live streaming allows you to broadcast video content in real time. Most live streaming options allow the broadcaster to interact with viewers during the live video, making interactions like Q&A’s easier.
While live streaming has power and impact in the moment, the live recording is equally as valuable. This gives followers and fans a chance to watch your live video if they were unable to view at the time of recording.
Live streaming is not a new technology, it’s been around for many years. Only recently has live streaming become widely adopted with almost every social media platform catering to live audiences.
Why is live streaming valuable?
Being able to interact with people in real time is one of the most valuable aspects of live streaming.
When you write an article for real estate prospects on your blog, they might have further questions they want to ask, or they could be interested in connecting with you. The problem is, with “static” or non-live content, there is less urgency for a prospect to take action. If they are watching you live, they can have their questions answered instantaneously.
Let your personality shine
Live streaming also allows users a glimpse at your true personality. When a prospect can hear your voice, see your facial expressions and gain an understanding of your humor, they will immediately feel more connected to you.
This happens at a subconscious level, even if the prospect doesn’t realize they are warming up to your brand. Most prospects want a real estate agent that they trust and get along with. A live streaming session gives viewers a chance to build trust and gauge if you might be a good fit for their needs.
Live Streaming Platforms
When it comes to live streaming, you have multiple platforms to choose from. One of the first players in the market was Periscope. Periscope is a live streaming option that works alongside Twitter. If you get the largest response from your tweets, give Periscope a try.
Instagram now has numerous video streaming options. If you are an early adopter, try your hand at InstagramTV. This is a relatively new feature, so content competition is low. For live streaming, Instagram has a live-story feature which alerts your followers when you begin a new session.
If we are talking about video, we can’t leave out the pioneer. YouTube has a live stream option that is built right into your channel. When you begin your live session, YouTube will alert your followers like Instagram but the process of saving the live video for later viewing is much easier.
You can’t forget Facebook.
For most real estate agents, Facebook will be the easiest way to dive into the world of live streaming. Facebook is the most popular social platform in real estate and you likely have already built a solid following on your page. This following is already interested in the content you might be discussing on a live stream.
Another reason not to forget Facebook- the algorithm has changed recently to heavily favor video content. Mark Zuckerberg is a big fan of live video, so if you are producing live content, it’s going to be showing up on more newsfeeds.
The dedicated live streaming platform.
The platform that was created solely for live video content is aptly named “Livestream”. The best thing about Livestream is that it makes it simple for you to share recorded live content on your website or other online locations. Livestream also allows you to create a branded viewing experience with banners and other design options.
Another benefit to using Livestream is that the community that is engaging with the platform is actively searching for live content. On Facebook, someone might stumble across your live video of a real estate market update while they are looking for pictures of their niece. Sure, they might watch for a couple of seconds but a Livestream viewer is there to consume live content.
So, what platform should you use?
There are a lot of live streaming options out there. In order to maximize your resources, you should be live streaming on the platform where your audience already lives. For most of you, this will be Facebook or Twitter. Once you become comfortable with the process of creating a live video, you can then venture onto other platforms that will allow you to share the content on your website, such as Livestream.
Getting comfortable in front of the camera.
We know what you are thinking…
“Great! Live streaming could bring me some new prospects but what if I screw up and say the wrong thing?”
Getting comfortable being filmed live is not easy. Only a few years ago it was a process reserved for only the bravest news anchors. What you need to understand is, the more you do it, the easier it gets.
Here are some tips on improving your live streaming real estate skills:
- Talk to yourself first! We know it sounds a little silly but a few sessions of talking about interest rates in the mirror will go a long way before a live video.
- Pretend you are talking to a client. This is what you do all day everyday anyways right? You have no problem talking to a person, so pretend your camera is an actual prospect standing in front of you that needs convincing!
- Choose your surroundings wisely. You want a professional looking backdrop if you are live streaming for real estate. If your office has natural light in it, that would be a great filming location. You also want to be in a space free of distractions and noises. If your kids are running around in the background you will be less focused and run the risk of having your audience distracted.
Starting with live streaming
So what do you think? Are you ready to give this live streaming thing a try?
We preach this point over and over again. The agents that are willing to invest in technology and non-traditional methods now are the ones who will succeed in the future. If you want to be a leader you need to go out on a limb once in a while and try something new.
Still not sure? If you have already become a local leader and have built a solid network of connections, find someone else who is already a master at live streaming. Ask them if you can be featured on one of their videos. It will be much easier to create a video with someone who has experience and confidence.
If you haven’t become a local leader yet, you are missing out on the power of hyper-local marketing. Thousands of agents across North America are using this system to build strong connections in their community that will bring them referrals and leads for decades.
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